21 Jan

Gcg Digital Engagement Marketing Manager Jobs Vacancy in Citi

Position
Gcg Digital Engagement Marketing Manager
Company
Citi
Location
S00
Opening
21 Jan, 2018 29 days ago

Citi urgently required following position for Gcg Digital Engagement Marketing Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Gcg Digital Engagement Marketing Manager Jobs Vacancy in Citi Jobs Details:

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 17083951

Description

We are looking for a talented Marketing professional with strong track record of digital end to end – strategy, project management and execution. The successful candidate understands what it takes to deliver customer-centric marketing programs and communications within a complex, high pressure environment to deliver brand, commercial and customer experience targets. We are looking for a solid track record of integrated digital campaign delivery across geographies - country, regional and global.

This role will suit someone who is comfortable leading the briefing and planning process for commercial and brand focused marketing initiatives, bringing key product stakeholders along the journey and ensuring that all activity has clear objectives and ROI from initial planning through to delivery and ongoing optimization.

This role will take full responsibility for customer engagement opportunities within Citi Cards business, proactively identifying opportunities to build deeper, commercially driven relationships and digital platform usage/adoption with our customer base working towards Citi Asia’s objective to be #1 digital bank. This role will work closely with the campaigns and digital acquisition teams to ensure there is alignment between new to bank customers captured during this sales phase.

Other teams that will be critical to success of this role will include the broader regional marketing team, cards segment team and country digital engagement representatives. The successful candidate will be a team player and understands the importance of project ownership and taking pride in the communications and experiences we build for our customer base.

Our ideal candidate is a digital marketing professional, preferably with a strong track record in fast paced environment, finance experience a bonus however not essential. Start-up minded and ability to deliver tangible commercial impact within a business and equally being able to communicate and share that success with cross functional colleagues.

For this position, it’s also essential to be up-to-date with digital innovations and channels critical to rolling out integrated marketing campaigns targeting our existing customer base, moving beyond website and email and towards personalized mobile based brand experiences across our owned and paid channels.

The candidate must be competent in understanding performance (commercial + brand) based marketing, optimizing activity through metrics and analysis. Ultimately, this role will support reaching our stretch targets across KPIs and expand the regional digital engagement team’s capability to deliver best in class customer experiences with agility.

Key Responsibilities:

  • Building and establishing strong relationships across the Marketing and Cards teams and drive accountability and delivery against defined initiatives (country, regional & global
  • Manage the business case and strategic process for defined digital engagement (i.e. customer focused) opportunities within Citi Asia, with a focus on the Cards customer base
  • Stay across all KPIs reported for Asia, understand performance indicators within markets, proactively build in country opportunities and support the scaling of successful projects at the country level
  • Delivers innovative ways to reach and engage our customers, building stronger, longer relationships and driving a digital/mobile first message in everything we do, core to this is moving customers away from established and inefficient analogue channels.
  • Communicate across the team relevant market trends/competitor insights related to digital engagement to increase understanding of our customers
  • Work closely with Global, Regional and country teams to ensure that metrics are being met and communicated across the business
  • Leverage monthly data to identify and analyze trends, gaps/spikes/anomalies, key drivers, and opportunities for cross-regional sharing of learning and best practices; correlate digital trends with omni-channel user behavior.
  • Manage timelines for projects for monthly/quarterly reporting supporting team on relevant digital engagement presentations
  • Ability to create executive level summary reports, presentations to reflect Asia’s digital progress and opportunities and comfortable presenting to a senior audience

Qualifications

The ideal Candidate will meet the following requirements:

  • Bachelor's degree in Marketing business/finance (or a related discipline)
  • At least 5 years' of work experience in in Digital Marketing/ Business oriented role
  • Strong analytical, problem-solving and technical skills
  • Robust strategic, operational and project management skills
  • Must have analytical background and ability to build commercially focused business cases and Marketing programmes
  • Disciplined and structured thinking
  • A quick thinker who can work independently and efficiently on tight deadlines, while having an eye for detail
  • Very strong in building and maintaining relationships with all stakeholders in Global, Regional and in-country teams.
  • Ability to work in a cross-functional environment
  • High level of initiative with a good ability to perform under time pressure/tight deadlines
  • Excellent presentation, written, and verbal skills


  • Company: Citi
  • Added: 29 days ago

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