12 Jan

Head Marketing Avian Metasia Jobs Vacancy in Boehringer Ingelheim

Head Marketing Avian Metasia
Boehringer Ingelheim
12 Jan, 2018 30+ days ago

Boehringer Ingelheim urgently required following position for Head Marketing Avian Metasia. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

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Head Marketing Avian Metasia Jobs Vacancy in Boehringer Ingelheim Jobs Details:

The Regional Marketing Head is the key role that ensures that globally developed strategy for the Business Segment of responsibility is tailored and implemented in the (R)OPUs consistent with global guardrails. This role utilizes deep knowledge of the Business Segment to drive executional excellence through comprehensive knowledge of the BuSe (customers, overall industry, its competitors), BI’s governance model and works in collaboration with CE and RBMs. This role has direct influence in the determination of global strategy through advisory loops back into Global that are fundamental for the current and future success of the business segment.

Duties & Responsibilities: Business Segment Portfolio Strategy tailoring:
  • Works with the (R)OPUs to provide critical advice to successfully tailor strategies for BuSe, ensuring that it is within the global framework
  • Focus on excellence in execution of all global / regional projects and launches
  • Provide input into (R)OPU talent management

Marketing Planning & Implementation:

  • Advises and leads, in alignment and cooperation with the Head of Region and the SBU Global counterpart(s), the execution of marketing objectives and strategies for the Region

  • Develops relevant marketing platforms and executes region-wide BuSe campaigns, with purposeful differentiation based on portfolio and category strategies

Brand Stewardship & Brand Planning:

  • Ensures implementation of brand activities in accordance to the brand identity and guidelines process i.e. consumer promotion materials, POS, regional PR materials, social content

  • Plays and active role in cross pollination, best practice sharing and disseminations of assets to local marketing partners

Partnership creation
  • For the respective BuSe, leads the process in the region, in alignment with the global brand planning process. Identifies areas for improvement
New Product Launch and Commercialization Plan development and execution support:
  • Leads product launch and supports commercialization through the region, in collaboration with CE and RBM and serves as the BuSe point-person
  • Together with CE and RBM, monitor globally defined KPIs for commercialization, and contributes BuSe review of forecast to consolidate plan for RBM
Integrated Marketing Plan and Execution:
  • Works closely with global SBU to influence and advise on global strategy
  • Collaborates with global SBU to manage the overall integrated marketing planning process
  • Contributes to local BuSe through advice / consultation on setting goals for GTM models (with RBM and CE)

Business Performance:

  • Regularly conduct in depth analysis of market trends, maintain current knowledge of brand performance, review competition to issue recommendations to optimize local action plan

  • Provide input into (R)OPU talent management

  • Strong finance executive acumen, experience in customer facing commercial organization, International experience
  • Strong experience across marketing spectrum (from launch to rationalization and LCM)
  • Past leadership experience desirable
  • University degree required, Master’s degree (e.g., MBA, MSc) desirable
  • Proficiency in MS Office applications (Excel, PPT essential)
  • Executional excellence and leadership to translate global strategy into regions. Persuasiveness & influence to successfully advise
  • Strong analytical thinking, action planning and organizing, strategic thinking, creativity and problem-solving, project and process management skills
  • Ability to be flexible and adapt quickly, excellent communicator both written and verbal; cultural awareness and flexibility, and English and second language proficiency mandatory.
Our Culture: Boehringer Ingelheim is a research-driven pharmaceutical company and one of the top 20 pharmaceutical firms worldwide. Headquartered in Ingelheim, Germany, Boehringer Ingelheim operates globally in over 100 countries and has more than 47,700 employees. The focus of the family-owned company, founded in 1885, is researching, developing, manufacturing and marketing new medications of high therapeutic value for human and veterinary medicine. In 2014, Boehringer Ingelheim achieved net sales of about 13.3 billion euros. R&D expenditure corresponds to 23.1% of its net sales. If you have any question on the recruiting process, please contact: HRRecruiting.SG@boehringer-ingelheim.com Job - Marketing & Market Access Primary Location - Africa, Asia, Australasia-Singapore Organization - SG-Merial Asia Pte Ltd Singapore Schedule - Full-time

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Head Marketing Avian Metasia Jobs Vacancy in Boehringer Ingelheim . Boehringer Ingelheim opening great career opportunity and jobs vacancy for Head Marketing Avian Metasia position. This jobs vacancy will be open for new jobs applicant starting for 12 Jan, 2018. Marketing Planning & Implementation:. Integrated Marketing Plan and Execution:. Strong experience across marketing spectrum (from launch to rationalization and... ... Continue reading -->